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Halco Rebranding: What Customers Can Expect

At Halco, we’re excited to announce our rebranding initiative, which reflects our evolution from hook and loop experts to comprehensive providers of innovative reclosable fastening, attachment, and closure solutions. This transformation is more than just a new logo; it’s a renewed commitment to solving unique industry challenges and proactively providing cutting-edge solutions for our valued customers.

As we embark on this new chapter, we want to keep you informed about the practical changes you’ll see and what will remain constant in our relationship.

What’s Changing?

  1. Visual Identity: You’ll notice our new brand identity immediately on our website, LinkedIn, and other social media platforms. Our email signatures have also been updated to reflect this change.
  2. Documentation: Most of our customer transactional documentation, including quotes, price lists, invoices, and certificates, now feature our new branding.
  3. Technical and Safety Data Sheets: We’re in the process of updating these documents, which should be completed within 2-4 weeks.
  4. Packaging: Over the next six months, you’ll see a gradual transition to new branding on our roll flanges and packaging cartons as we deplete existing inventory.

What We’re Emphasizing More

  1. Early Collaboration: We’re encouraging our customers to involve Halco earlier in the fastening design and prototyping process. Our expertise can add significant value from the outset of your projects.
  2. Solution-Based Communication: We’re enhancing our communication to focus more on industry-specific needs and solutions.
  3. Custom Manufacturing: We’re placing greater emphasis on our capabilities in custom manufactured fastening parts and subassemblies.

What Remains Unchanged

  1. Customer Service: Our commitment to exceptional customer service remains unwavering.
  2. Your Halco Team: Your sales representative assignments, phone numbers, and email addresses will stay the same.
  3. Portfolio Growth: We’ll continue to expand our portfolio of specialty fastening and complementary solutions to better serve our markets.
  4. Innovation Focus: Our dedication to speed, agility, and innovation in attachment, closure, and fastening systems remains a core part of our identity.

Why We upgraded our brand

This rebranding effort is a reflection of our growth and evolution. While we started as experts in hook and loop materials, we’ve expanded our capabilities as a custom manufacturer / converter while we added a wider range of attachment and closure options. Our new brand identity showcases our commitment to providing comprehensive, innovative solutions that address the unique challenges faced by our customers across various industries.

We’re not just changing our look; we’re reinforcing our position as your trusted partner in reclosable fastening solutions (i.e., “Solutions That Connect”). By encouraging earlier involvement in your fastening and closure-related projects and emphasizing our custom manufacturing capabilities, we aim to deliver even greater value and more tailored solutions to meet your specific needs.

Looking Ahead

As we roll out these changes, we want to assure you that our core values and commitment to your success remain stronger than ever. We’re excited about the enhanced value we can bring to your projects under our new brand identity.

We invite you to explore our new brand and learn more about how our evolution can benefit your business. If you have any questions about our rebranding or how we can support your upcoming projects, please don’t hesitate to reach out to your Halco representative.

Thank you for your continued trust and partnership. We look forward to serving you with renewed energy and focus in this exciting new phase of Halco’s journey.


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